Fred Segal Preps for its Tokyo Shopping Center

Fred Segal’s first overseas move is finally becoming a reality. Next week it will unveil a 10,000-square-foot shopping center in Tokyo, occupying three of five buildings at Log Road, a modern converted railway site in the trendy, upscale Daikanyama neighborhood. “I’m getting very excited,” said Paul Blum, chief executive officer of Fred Segal, owned by Sandow, in an interview this week. “This project has become the one that ate everything else.” He said when he first joined the company last May, the first project he jumped into was Tokyo. “It became so important and so complicated and so significant, that we really had to put everything else on the back burner for this year, ” said Blum, who previously was ceo of Juicy Couture and Kenneth Cole Productions. “Tokyo became the center of everything.” In researching the Japanese market, his team discovered that the Japanese are really into heritage. “That’s where everything starts from,” said Blum, noting many Japanese have been shopping at Fred Segal in Los Angeles since the Sixties. “To a large degree, Fred Segal is fashion heritage to the Japanese. It’s the place where denim was created as a fashion item,” he said. It then transferred to Japan, when the

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