Jack Mitchell Releasing New Edition of ‘Hug Your Customers’

Jack Mitchell’s arms must be tired — the chairman of Mitchells Family of Stores has been hugging customers for over a decade already. His book on personalizing sales — “Hug Your Customers” — was first published in 2003 and has sold more than 275,000 copies globally. Since its publication, Mitchell has appeared on the “Today” show and has done more than 215 motivational speeches around the country to corporations and groups as varied as Nike, Pitney Bowes and Wesleyan University sharing his philosophy for providing extraordinary customer service. On April 14, the second edition of the book will be published by Hachette Book Group. “It continues to sell and I’m really proud of it,” Mitchell said. “[Hachette] called last January and asked if I would like to revise and update it.” So while the “heart of the book is the same,” Mitchell updated the preface and added several new sections. As he writes in the preface: “The most significant changes have been the quickened pace of technology and the growth of Internet sales for all industries.” As a result, Mitchell added a section on technology, talking about the company’s new Web site. “We didn’t even launch e-commerce until October 2014,” he said. “We’re trying

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Hermès Opens Wanderland Exhibition http://ift.tt/1GNlrda

via IFTTT