Shinola Ribs Apple Watch In New Ads

SHINOLA GETS SMART: Shinola is at it again. In 2013, following Detroit’s bankruptcy filing, the watch manufacturer that is headquartered in Motor City took out an ad in The New York Times to defend its hometown. The text read, “To those who’ve written off Detroit, we give you the Birdy.” The Birdy, as many would come to learn, is the name of the brand’s signature watch style, but the double innuendo certainly was an eye-catcher. Now, the brand is unleashing another round of ads, this time focusing on a new target: the Apple Watch. The ads, which will hit print on Friday — the same day as the Apple Watch is available for pre-order — take jabs at the smartwatch’s extensive capabilities, pairing pointed captions next to images of Shinola’s Runwell model. “We just came back from Baselworld, and there was a lot of chatter about the Apple Watch,” said chief marketing officer Bridget Russo. “We thought this was the right topic, and the right time. We are launching at Selfridges on April 10, the same time as the Apple Watch. It’s not even that we see them as competition — it’s more so that there is going to be excitement around

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