Story Boutique Teams With AwesomenessTV

THIS IS THE STORY: In the ever-melding worlds of digital and fashion, the West Chelsea boutique Story has teamed up with the multi-platform teen-friendly media company AwesomenessTV to launch its latest retail concept Your Story, which runs through April 5. Story, which continually overhauls its retail theme throughout the year, is now showcasing the stories of YouTube personalties Ingrid Nilsen, Amanda Steele, Sawyer Hartman and others with some of their favorite merchandise and special events. Nilsen, for example, went with a few BaubleBar bestsellers, and Meg DeAngelis opted for Dylan’s Candy Bar picks. Dylan’s founder Dylan Lauren will join DeAngelis for a candymaking special event at Story for shoppers and DIYer Brit Morin will launch her new book with 3D makeup printing with Mink founder Grace Choi. Your Story features a photo booth for the GIF app PHHHOTO so that visitors can project a selfie onto Your Story’s main wall. Through an ongoing partnership with Perch Interactive, a display will connect the six YouTubers’ video content with their favorite featured products. AwesomenessTV’s global head of consumer products and retail Jim Fielding said, “Story provides us with an innovative opportunity to directly connect with our brand and influencers with our audience.

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Fashion Firms Get Most Ethical Cred

NEW YORK — The fashion world is well represented in the ninth annual “World’s Most Ethical Companies” list from the Ethisphere Institute. There are 132 companies covering more than 50 industries and spanning 21 countries and five continents awarded the designation. The Ethisphere Institute, which has as its mission to define and advance the standards of ethical business practices, chooses companies for their “superior achievement in transparency, integrity, ethics and compliance.” In the apparel sector, Gap Inc., Hennes & Mauritz and Levi Strauss & Co. were designated, while in retail, Marks & Spencer was honored. Chosen in the health and beauty field were L’Oréal, Natura Cosmeticos and Shiseido Co. Milliken & Co. was awarded in the industrial manufacturing sector and William E. Connor & Associates Ltd. was tapped in sourcing services. In the area of computer services, Google Inc. was awarded, while Thomson Reuters was designated in media and publishing. Milliken & Co., a multinational company that manufactures textiles for apparel, home and industrial uses, said being honored for the ninth consecutive year underscores its commitment to leading ethical business standards and practices and ensuring long-term value to key stakeholders, including customers, employees, suppliers and communities. “As a community of innovators, our associates understand

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