Heidi Klum Gets Intimate at Macy’s

It’s not like Heidi Klum needs to sex up her image. Nonetheless, the model and former Victoria’s Secret Angel is getting cozier with Macy’s with a line of contemporary bras and panties, called Heidi by Heidi Klum, being sold exclusively at the store. Klum said her new intimates — which she models in upcoming ads — give women “the perfect boost” and “the most natural shape.” Lace, meshy looks, ribbon stripes, neon contrast stitching, peek-a-boo keyhole cutouts and racer-back cuts spice up the presentation. Klum is already part of Macy’s marketing, as the face of the 30th anniversary campaign this year for the retailer’s International Concepts private brand. She’s clearly comfortable in intimates, a business she knows well, since she serves as the creative director for the Bendon lingerie group, which is producing the Macy’s line. Bendon makes the more expensive Heidi Klum Intimates line that is sold online and at Bloomingdale’s. Klum’s Macy’s line has four bra and four panty styles, priced between $12 and $44. Bra styles include the “Heidi Boost” for a deep plunge and super soft gel pads for maximum lift; the “Heidi Fit” sporty demi-cut bra with a customized uplift pad and supple foam pads; the “Heidi Smooth” bra, which

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