Sun Care’s New Wave

The traditional boundary between skin care and sun protection is fading faster than a summer tan. The classic tanning market is being challenged by a new breed of treatment and makeup brands that have added sun protection. Due to the increasing popularity of more versatile skin care and color cosmetics with SPF, overall sun protection posted a decline of 2 percent in 2013, falling to $1.4 billion in the U.S., according to Euromonitor Mintel reported that the sun protection and sunless category saw solid gains between 2009 and 2012, growing sales by 22 percent. However, the category is starting to struggle, with sales declining by nearly 3 percent in 2013, with only modest improvement in 2014. Mintel expects future growth to be slow, forecasting gradual gains of 7 percent total by 2019. To that end, the latest Euromonitor Sun Care Report in the U.S. read, “It is increasingly common for sun care products to include additional ingredients, such as vitamin B3 and ginkgo biloba nut extract, to provide added value, especially regarding antiaging. As a result, the distinction between skin care and sun care products is becoming increasingly blurred, and as skin care has continued to co-opt SPF and UVA/UVB protection, in addition to

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Oliver Peoples, Byredo Launch Joint Products http://ift.tt/1OgIEHj

via IFTTT