Commodity Rolls Out Mix Bars in Sephora

Commodity is encouraging Sephora customers to make fragrances their way. Last month, the specialty beauty retailer rolled out so-called mix bars filled with eight of the niche fragrance brand’s scents to 35 locations, where shoppers can whip up fragrance cocktails from a variety of ingredients (in Commodity parlance, an Old Fashioned is concocted from its Mimosa and Whiskey scents, for example) or take their scents neat. Outside of the mix bars, almost 100 Sephora doors across the U.S. and Canada carry Commodity’s two best-selling scents, Moss and Gold. “What we were looking to do at Sephora was an interactive experience that other brands don’t currently offer. For us, it is about collections and cocktails, and finding your own unique scent,” said Ash Huzenlaub, chief executive officer of Commodity Goods Inc., adding, “Traditionally, products in fragrance are marketed by highly paid personalities. We wanted this to be about you, the consumer, and not about any famous actress or actor.” Commodity has entered Sephora at a time when niche fragrance brands have been bright spots in a fragrance segment that, on the whole, has lost luster. Artemis Patrick, senior vice president of merchandising for Sephora, said, “Sephora has a rich history of being a champion

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