Oliver Peoples, Byredo Launch Joint Products

Pushing the boundaries of perception and partnership, Los Angeles-based luxury eyewear brand Oliver Peoples has linked with Stockholm-based fragrance house Byredo to create sunglasses and fragrance inspired by the sights and sounds of L.A. The collaboration launches at Oliver Peoples and Byredo stores as well as Barneys New York on Sunday, followed by select retailers in May. Oliver Peoples chief executive officer David Schulte and Byredo founder Ben Gorham, friends and fans of each other’s products, were looking for a way to work together when Gorham asked Schulte if he’d heard of synesthesia. “It’s the connection between senses where smell triggers a color or shape,” Gorham said. “Perfumers describe smells as colors, and a lot of musicians and artists possess it. It’s technically classified as a disorder but I’ve only heard of it in immensely creative people, so in my mind it’s a gift.” Schulte said: “I’d never heard of it, but we both thought it was a great way to translate sight into smell.” Byredo’s perfumer Jérôme Epinette and Oliver Peoples founder, designer and creative director Larry Leight set about Los Angeles, literally viewing places through various colored lenses, then created a scent and a frame to capture the sensations. “The idea

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