Rizzoli Launching Patricia Underwood Retrospective

Patricia Underwood’s four-decade-long career will be celebrated this spring with the release of a retrospective Rizzoli book. “Patricia Underwood: The Way You Wear Your Hat.” The tome — compiled by Jeffrey Banks and written by Doria de la Chapelle, with a foreword by Isaac Mizrahi — chronicles Underwood’s diverse designs and experimentation with shape, material and color. The title’s stack of archival images by photographers including Bruce Weber, Annie Leibovitz and Irving Penn, display Underwood’s love for collaboration: With the fashion designers for which she creates custom runway pieces, as well as the everyday woman — whose evolving needs Underwood considers to be her main focus. “The idea was really to show the hats in action — hats being used or how a hat would be part of an image, not just an item on its own. It was about seeing them in context and situations because that’s how people who buy my hats wear my hats — they really wear them,” Underwood said of the title, which will be sold in fine bookstores as well as on HSN. The designer, who started her hat business in 1973, has operated on a primarily wholesale basis since the beginning. Underwood says that it’s this

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