BCBG Max Azria Opens First Store in India

NEW DELHI — Having opened its first store in India, BCBG Max Azria is looking at the country as a step forward in its global expansion plan. “We’re looking at India as an important market,” Sophie Rietdyk, president of licensing and international at BCBG Max Azria group, said. The brand launched in Australia earlier this year; China, Hong Kong and Macau are still on the cards. The 1,100-foot-store opened on the first floor of luxury mall DLF Emporio in South Delhi, which houses brands such as Armani, Christian Louboutin, Bottega Veneta, Christian Dior and Chanel. “The beauty of launching and partnering a brand like BCBG is that the brand arrives much ahead of the store,” said Darshan Mehta, president and chief executive officer of Reliance Brands, with which the group signed a license last year. He was referring to the fact that BCBG’s brand awareness in India is already high, as Indians have become frequent global travelers. He said a second store would open in Mumbai soon, at the Palladium mall. The $550 billion Indian retail market has been growing in double digits over the last five years. Reliance Brands, a subsidiary of the Indian conglomerate Reliance Industries, has brought more than a dozen brands

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