PARIS – Coach Inc. and Inter Parfums SA said they have signed a global licensing agreement for Coach fragrances for 11 years. Inter Parfums is to create, produce and distribute new fragrances and fragrance-related products to department and specialty stores, duty-free shops and Coach stores starting in fall 2016. “As our brand transformation continues to progress, and with Inter Parfums as our partner, we know we can leverage this category into a much larger global opportunity,” said Victor Luis, chief executive office of Coach. “Given Inter Parfums’ successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands, they were the ideal choice to take our business to the next level.” “Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy, the brand’s well-established top-selling brands,” stated Philippe Benacin, ceo of Inter Parfums SA. “With our distribution network, we have a great opportunity to build upon the success already seen with Coach fragrance by expanding the distribution globally and capitalizing on the growing recognition of the brand in international markets.” Coach had formerly had a fragrance and beauty license with
Read More...
from WWD » Recent Stories http://ift.tt/1yfn7Lx
via IFTTT
Follow WWD on Twitter or become a fan on Facebook.
from WWD » Recent Stories http://ift.tt/1yfn7Lx
via IFTTT
沒有留言:
張貼留言