Isabel Marant Talks Barneys, Business and Brand Identity

Isabel Marant has a clear memory of her first experience with Barneys New York. “It was 1996 or 1997. I came to do my first show in America,” the Paris-based designer said last week as the retailer put the finishing touches on windows dedicated to her spring line. “It was not my very first collection, but it was at my very beginning. I remember this perfectly because I was trying on the clothes for Terence [Bogan, former buyer for Co-op, who predates much of the current executive team]. We had a lot of fun.” It took a few seasons for Barneys to actually place an order, but it did and now the store can’t get enough of her. In fact, Marant’s business has never been bigger or better with the retailer, according to Daniella Vitale, Barneys’ chief operating officer and senior executive vice president. “She’s so successful with us not only because of the aesthetic and the clothes and the spirit, but because it’s not available everywhere,” said Vitale. “She has very few of her own stores and that’s what makes it covetable to us. It’s harder and harder to find things like that.” To celebrate Marant, the store is currently devoting

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