Lilly Pulitzer for Target Collection Almost Sells Out

Consumers literally can’t get enough of Lilly Pulitzer for Target because inventory is running out. The collection, which launched on Sunday in Target stores and on target.com sold out online within hours. “Many of our stores had lines forming early Sunday morning,” a Target spokesman said. “Product has been selling quickly, with some stores selling out entirely in just a few minutes. We will not be replenishing product on target.com or in Target stores. The collection is limited-edition and available only while supplies last.” There were scores of complaints online over Target’s Web site, with consumers unable to log on claiming the site had crashed. Target claimed it was carefully monitoring traffic on its Web site and was “regulating” it and denied the site crashed. “We had a team monitoring social conversations. We were managing the traffic to the site.” The retailer was trying to avoid the problems it had in 2011 when it launched Missoni for Target and extreme consumer demand caused the Web site to crash. “Earlier this morning we launched the much anticipated Lilly Pulitzer for Target collection,” the company said. “Due to heavy traffic, we experienced slowness to our site, resulting in an inconsistent experience for our guests. We realize there

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