Louis Vuitton Opens New Miami Store

Louis Vuitton will unveil its permanent digs in Miami’s Design District today. The store, located at 140 NE 39th Street, represents the new, modern look of Vuitton, while paying homage to Miami Beach’s architectural history. It’s also the first time that Vuitton’s women’s ready-to-wear will be featured on the main floor. “I really believe that the Design District will be a very important store for us because you will have a mix of international and local clients. The expectation will be very high from clients around the world. They’ll expect an exceptional level of service and a unique experience,” said Anthony Ledru, president and chief executive officer of Louis Vuitton Americas. Ledru called the new location “spectacular, quite special and quite different.” The company declined to reveal first-year projections and square footage of its newest unit, representing its 15th in Florida; 114th in the U.S. and 141st in the Americas (North and Latin America). “Miami has been really growing faster than the rest of the U.S. market. It used to be a very important regional hub before it became a global hub for luxury,” said Ledru, citing Vuitton’s presence in Miami for more than 30 years. The company has seen a strong Latin American

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