MyTheresa Hosts Dinner for Francesco Russo in London

WOOING RUSSO: When shoe designer Francesco Russo set up his Paris atelier a year ago, the plan was to keep things small and simple with on one-on-one appointments and just one wholesale client, Bergdorf Goodman. There was no way he was going to get involved with e-commerce, fearing it would cannibalize the fledgling brand. That was until Justin O’Shea burst into his life last fall during Paris Fashion Week. The buying director of MyTheresa.com took one look at Russo’s shoes – on a colleague’s iPad – canceled his next appointment and asked his driver to find Russo. It didn’t take long for the designer, whose 20-year career spans brands including Sergio Rossi, Yves Saint Laurent and Miu Miu, to fall for the charms of O’Shea, which is why MyTheresa has become the brand’s exclusive global online stockist. Russo said he buckled because “MyTheresa started with a retail shop, and they have a strong relationship with the final customer. That convinced me to open the online door. I felt very secure with them. I also knew I had to face the reality of a world where online is erasing the traditional borders of retail.” On Wednesday night MyTheresa held a small dinner in London

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