Sarah Jessica Parker, Zappos Couture Team on Exclusive Line

LAS VEGAS — Expect nothing short of sparkle and glam from Sarah Jessica Parker’s latest business move. The company she owns with George Malkemus III, SJP Collection, debuted an exclusive line for Las Vegas-based Zappos’ luxury business, Zappos Couture. It’s aptly named The Strip Collection. The Strip totals 24 pieces ranging from $350 for styles like an almond-toe pump named Lady to $545 for the satin Wittman adorned with Swarovski crystals. The line launched Friday with the opening of a two-day pop-up on the main level of the Aria’s Shops at Crystals. “It seemed right,” Parker told WWD. “It was amusing and the collection is some of our essential silhouettes that we’ve now been producing for about a year, but we’ve used fabrications that very much tell the story of what people imagine Vegas to be at night — fantasy and whimsy and decadence and luxury and sparkle.” It could be a boon for SJP Collection as it grows with broadened distribution and possibilities for category expansion. Parker said the company expects to announce another retail partner in the coming months. “The dividend of this experience is that other retail partners see all these sparkly, beautiful shoes and they’re like ‘We’d like some for ourselves,’”

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