Uniqlo Joins JD.com Stable

SHANGHAI — Uniqlo will soon become the latest international brand to open a flagship on Chinese e-commerce platform JD.com. Fresh from the Chinese government’s announcement last month that it will ease regulations in order to promote the country’s booming e-commerce sector, JD Mall chief executive officer Haoyu Shen believes more and more international brands will join JD.com in order to gain access to the country’s massive online market. “The shift toward e-commerce in China is unmistakable, and it’s equally clear that the government and global brands are embracing the trend. Companies that fail to jump on board risk losing out on the Chinese market — which is why we are seeing so many new brands joining JD.com,” he said. As for why the Japanese fast-fashion retailer — which already boasts more than 300 stores on the Mainland and has had a presence on Alibaba’s Tmall platform since 2009 — decided to partner with JD.com, rather than setting up an independently operated online flagship here, Uniqlo Greater China ceo Pan Ning pointed to JD.com’s extensive logistics as a major advantage. “We are excited to be offering our customers the use of JD.com’s amazingly fast, and trusted last-mile delivery network, which has proven to be an

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