Buccellati Taps Peter Lindbergh for New Ads

LINDBERGH SHOOTS BUCCELLATI: Buccellati has tapped Peter Lindbergh to shoot its new advertising campaign. The German photographer portrayed model-actress Elisa Sednaoui in Milan, the city where the jewelry brand was founded in 1919. This campaign, the first in 20 years to present the brand’s products on a model rather than with still life images, is a further step in the re-positioning of Buccellati to appeal to a younger and more fashionable segment of the luxury jewelry market. The first picture, which will debut in the May issue of W Magazine, is a black and white shot of Sednaoui carrying her bicycle in the street and sporting Buccellati’s Hawaii collection, a range first introduced in 1930 and which includes pieces made forging little circles from a gold thread. Four additional images, all featuring Sednaoui caught in different moments of an imaginary everyday life in Milan, will be released later and will appear on a range of fashion publications, especially in the U.K., Italy, France and the U.S. _ Alessandra Turra.

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Swirl Networks Raises $18M in Series C Funding

SWIRL SECURES $18M IN SERIES C: Proximity-based indoor mobile marketing platform Swirl Networks Inc. has raised $18 million in a Series C funding round that brings its aggregate raise to $32 million. Swirl’s beacon-powered platform includes as clients Lord & Taylor, Hudson’s Bay, Urban Outfitters and Alex and Ani. The platform helps deliver digital content and offers to consumers’ smartphone while they shop certain areas of a store. Investors in the C round include Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors.

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Michelle Smith Celebrates Milly for DesigNation Launch

FLOWER POWER: Milly for DesigNation, which arrived in Kohl’s stores and Kohls.com on Thursday, was feted Wednesday night at a party at the Isola Trattoria & Crudo Bar at the Mondrian SoHo in New York. Michelle Smith, designer of Milly, mixed and mingled with celebrities such as Olivia Palermo, Chanel Iman, Hannah Davis and Zosia Mamet, who sported various looks from the limited-edition collection. “I was inspired by my trip to Capri,” said Smith, who recalled that when she was approached by Kohl’s to do the collection, she was told she could select any destination she wanted and they would send her there. She called the collection “the epitome of La Dolce Vita.” There are vivid colors, prints, stripes, and florals, inspired by the Mediterranean views and the native bougainvillea flowers that grow all over the island. The 71-piece offering features flirty floral dresses, skirts, tops, tanks with sayings on them, and a few children’s pieces inspired by Milly Minis, Smith’s children’s line. It’s the first DesigNation to feature women’s and girl’s apparel. Among the highlights of the line are a floral midi scuba skirt ($50); striped fit and flare dress ($84); sheath scuba dress ($68), and the slubbed graphic tee

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