Nivea Launches Men’s Version of Classic Creme

BERLIN — Beiersdorf’s Nivea has revamped its 100-year-old classic cream, aiming for male appeal. Nivea Men Creme will enter the global market in April. Nivea Creme was developed in 1911, and quickly became a top seller. While marketed as a women’s moisturizer, the thick cream in the blue tin became popular with men for shaving and as a household helper. Intended for use on face, body, and hands, Nivea Men Creme has a lighter and non-greasy quick-absorbing formula, and what the company calls a “fresh masculine scent.” The packaging has also been toughened up — the navy and silver embossed screw-top tin is made from aluminum, and has side rings for better grip. A 30-ml. container has a recommended price of 1.49 euros, or $1.58, and the 150-ml. size is priced at 3.29 euros, or $3.48 at current exchange. “Nivea Men understands men around the world and we have designed a product especially for them, from formula to packaging,” Giuseppe Berardi, Nivea Men’s global marketing director said in a statement. “Every man gets more confident when he feels good: we developed a cream that is quick and easy to use, so the skin is replenished and looks cared for.” The Hamburg, Germany-based consumer

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Abercrombie Stands By Reinvention Plan

Abercrombie & Fitch Co. had a rough go of it last year — when comparable-store sales fell 8 percent — but the company has a plan to reinvent itself and is sticking by it. Chief financial officer Joanne Crevoiserat told investors at the Telsey Advisory Group consumer conference in New York today that the retailer is being being careful to make major changes in its assortment gradually as it presses ahead. “We are highly focused on evolving the merchandise assortment,” she said. “In addition to ensuring the design and product content reflects trend, we’re also focused on striking the right balance between fashion relevance, quality and value.” Also on the merchandise front, the tops business will get special attention and the brand will strive to build inventory “with greater conviction behind the big ideas, in-depth behind our highest volume items,” she said. The logo-centric business, which at its height approached a third of the company’s assortment, was cut in half last year. “There is a place for logo in our assortment,” Crevoiserat said. “ Short-term, we plan to at least maintain our current levels with penetration, which should mean continued comp headwind, but at reduced rates in the first half of 2015, and then neutralizing

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Myanmar Apparel Association Hits Back at Protesters

Officials from Myanmar’s garment trade association have said they respect the right of workers to strike, but cautioned that those taking part in demonstrations need to abide by the law when protesting or face legal action. The comments come just weeks after authorities broke up wage strikes at factories outside Yangon, Myanmar’s commercial capital, at the urging of South Korean officials and as a garment sector delegation from the European Union is visiting the country. “Asking for the raise in salary is their [workers’] right, but this should be within the frame of the law,” Khine Khine Nwe, general secretary of the Myanmar Garment Manufacturers Association, said Tuesday. While Myanmar is hoping that its low labor costs will draw more Western firms to its factories, the violent crackdown highlighted the industry’s volatility as it struggles to balance demands of workers with those of factory owners. On March 4, 14 striking workers were arrested by baton-wielding police after clashes. Those arrested face two-and-a-half years in prison for violating the country’s Rioting Act, according to state-controlled media. The arrests came after some striking workers had failed to reach an agreement with factory owners since demonstrations began in late January. Following the arrests, local media outlets in South

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