Sunrise Brands Sells Superdry License to SuperGroup Plc.

Sunrise Brands has sold its North American license for Superdry to Superdry’s parent company, SuperGroup Plc. Terms were not disclosed. The deal includes the exclusive rights to distribute Superdry products in the U.S., Canada and Mexico. It follows on the heels of SuperGroup’s acquisition of its Scandinavian, Spanish and German licensees over the last 18 months. Sunrise Brands acquired the Superdry North American license in 2008 and has opened 15 stores around the U.S., including New York, Miami, San Francisco and Los Angeles. A store is also slated for Las Vegas. Superdry also sells wholesale at Bloomingdale’s, Macy’s and Hudson’s Bay. “We are proud to have spearheaded the launch of the Superdry brand in North America over these past seven years,” said Gerard Guez, founder and chief executive officer of SDUSA, LLC. “As we hand the reins back to SuperGroup, I remain extremely bullish on Superdry’s future in North America and know it is in good hands. This is an important step in SuperGroup’s long-term vision of bringing the Superdry brand back under one roof, and I couldn’t be happier for the company and its shareholders.”

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Sunrise Brands Sells Superdry License to SuperGroup Plc. http://ift.tt/1BvHnUN

via IFTTT

Cindy Rachofsky Hosts Event for Two x Two for AIDS and Art

FIRST TIME FOR EVERYTHING: Hunched over a gray tote in a private art gallery in Farmers Branch, Tex., New York graffiti artist Victor Ving said he’s worked for fashion companies in the past, but never like this. “Not often do I get to paint on handbags,” Ving said as he outlined the initials “CR” onto the Nancy Gonzalez handbag. “It’s crocodile, so it’s pretty bold to be doing this.” “CR” stands for Cindy Rachofsky, who hosted the unusual event with Nancy C. Rogers, Neiman Marcus and the Nancy Gonzalez company. The 60 guests were invited to shop Gonzalez’ colorful spring collection and select personal graffiti to embellish their purchases, including a crown icon that proved popular. The bags average $4,000, but the graffiti was a free perk for shoppers at the Wednesday launch, which set aside 20 percent of proceeds for the Dallas charity Two x Two for AIDS and Art, explained Santiago Gonzalez, president and creative director. “This only worked here,” he said. “Dallas is a very particular place, and Two x Two is an organization that I deeply support and love.” About 10 to 15 people ordered customized handbags at the luncheon, including Tina Craig, Nasiba Adilova and Karla McKinley, while others

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Sunrise Brands Sells Superdry License to SuperGroup Plc. http://ift.tt/1FNTpzx

via IFTTT