Bloomingdale’s Celebrates Style Icons in Los Angeles

LA LA LAND: After a brutal winter on the East Coast, Bloomingdale’s executives enjoyed a stylish spring break in Los Angeles. Following last fall’s style icons-themed marketing campaign that featured seven New Yorkers — including Eidos creative director Antonio Ciongoli and restaurateur Michael Chernow, as well as commentary by blogger Michael Williams from A Continuous Lean — the executives celebrated the digital initiative’s L.A. edition on Thursday night with Departures magazine. “I always appreciated L.A. style, especially casual sportswear,” said Kevin Harter, vice president for men’s fashion direction at Bloomingdale’s. “Guys out here have a good take on individual style. We came in and did some research and found seven guys that were diverse, with different ages and different looks.” Those diverse men included Toms founder Blake Mycoskie, art curator Franklin Sirmans, stylist Johnny Wujek, actor Manish Dayal, chef Roy Choi, eyewear designer Garrett Leight and TV production head Tom Leach. After a shopping event at the Bloomingdale’s store in Beverly Center, where Nylon magazine cofounders Marvin and Jaclynn Jarrett dropped by, the party moved to the Palm restaurant in Beverly Hills. Still, the icons didn’t rest on their laurels. Wujek took a break from prepping Katy Perry’s wardrobe for her forthcoming concert

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Bloomingdale’s Celebrates Style Icons http://ift.tt/1IALHcU

via IFTTT