Maison Kitsuné Opens Second New York City Store

NEW YORK — Maison Kitsuné has landed in the Lower East Side. The French and Japanese fashion brand has opened its second New York City store on Rivington Street between Bowery and Chrystie Streets. Although the block isn’t a prime retail destination, the 700-square-foot shop fits right in. It sits next to Green Fingers, a Japanese botanical shop that will fill the new space with plants, and is across the street from the Freemans mini empire, whose lifestyle proposition — it expanded from a restaurant to a barber shop and men’s wear brand — is quite similar to that of Maison Kitsuné, which started as a music label, evolved into an apparel brand, and now has two Café Kitsuné shops in Paris and one in Tokyo. Masaya Kuroki, who cofounded the brand in 2002 with Gildas Loaëc, Daft Punk’s former manager, is pleased with the location. “It’s important to feel the neighborhood. There’s already a life and culture here,” said the architect-turned-designer, who was happy to see three stylish men attempt to browse the store before it officially opened last Friday. Kuroki thought in dichotomies when designing the store. While he wanted the space to be a rougher take than the brand’s first New York

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