Moda Operandi Updates Its Look

NEW YORK — Moda Operandi’s getting a sleeker new look — and has some big ambitions to go along with it. Today, the e-commerce company will roll out the new version of its site — the first part of a multipronged expansion. Bridal will get its own home on the site in May, an area dedicated to “high luxury” will launch in the third quarter and a stylist platform will debut early next year. “We have raised enough capital, and we have a strong balance sheet that will take us to profitability,” chief executive officer Deborah Nicodemus said last week at Moda Operandi’s headquarters on Hudson Street here. Nicodemus, cofounder Lauren Santo Domingo and chief technology officer Keiron McCammon gave WWD an exclusive preview of the new modaoperandi.com. The site intertwines highly produced editorial content and commerce at every turn. Product pages are peppered with runway shots, fully styled looks and videos to give the consumer inspiration while they browse. Moda’s expecting big returns from its latest efforts. According to industry sources, the company plans on turning a profit in 2017, six years after its launch. In the scope of e-commerce companies that have popped up over the past several years — where some sites

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from WWD » Ralph Lauren’s Opening in São Paulo http://wwd.com/retail-news/direct-internet-catalogue/moda-operandi-updates-its-look-10110607/

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