ShadeScout Makeup App Launches

The growing bevy of beauty apps offers everything from online scheduling for an at-home blowout to determining if a brand tests on animals. The newest app addresses the common refrain, “I want what she’s wearing.” ShadeScout, from FaceCake Marketing Technologies Inc., allows users to capture a shade, search a menu of brands offering the hue, virtually try it on, share with friends and even order online if they don’t choose to visit a store. “With ShadeScout, anything you see is a color that can then be tried on, whether it is a red-carpet look, a cranberry in a store or the blue sky,” explained Linda Smith, founder and chief executive officer of FaceCake. The free app, launching today for both IOS and Android, uses the camera on mobile phones or tablets to capture a coveted color. An automated Web crawler and proprietary color-search technology sifts through more than 10,000 products in the color database delivering options to match that hue from more than 40 major luxury and mass brands ranging from Laura Mercier to Revlon. Users can virtually try on the products from categories including lip, eye, blush, bronzer and foundation and then share a photo through an in-app option for feedback. There’s

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